The founder of one of the most in-depth mobile and computer tech sites,
Anand Shimpi, is hanging up the tech journalism gloves as he joins
Apple.
If you've built your own PC at any time over the past decade and a half, chances are you'll have come across AnandTech
in the course of your research. Founded by a precocious
teenager way
back in 1997, the tech news site has grown from covering motherboards
and other PC components to offering some of the most in-depth technical
analyses of mobile devices today. Widely respected for his enormous
experience and expertise, the site's founder and editor Anand Lal Shimpi
revealed over the weekend that he was retiring from technology journalism, and now his next destination has been revealed: Apple Inc.
An Apple representative has confirmed the hire for Recode,
though there's predictably little information to go on beyond the fact
that one of tech journalism's most authoritative figures has joined one
of the industry's true giants. Shimpi has previously done consulting
work and collaborated with hardware manufacturers on identifying and
rectifying issues with components like solid state drives. He was also
the driving force behind AnandTech's push to name and shame smartphone manufacturers that artificially enhanced their devices' performance
in popular benchmarks. Now at Apple, he's most likely to remain focused
on the intricacies of device engineering, though his deep industry
connections may also help enhance the company's already extraordinary supply chain.
Shimpi's departure note on AnandTech
states that the site's editorial staff has been expanded over the
course of this year to prepare for his absence. Also missing from AnandTech's archives since February is Brian Klug, the site's senior smartphone reviewer, who 9to5Mac reports
is already working at Apple. Given the close working relationship
between Klug and Shimpi, it makes sense that the two would seek to
continue their partnership. It also narrows down the potential focus of
their work to mobile processors, whether for upcoming iPhones or
not-yet-existent iWatches.

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