Amazon has announced that it will be acquiring gaming video broadcasting service Twitch for $970 million in cash. This move comes somewhat out of the blue, especially since there were pretty strong rumors of Google/YouTube acquiring Twitch a couple of months ago.
.jpg)
For those not aware, and I wouldn’t blame you if you didn’t, Twitch is a popular online service for broadcasting gameplay video and for watching videos of other people playing games. Although it may not be as well known to the general public as something like YouTube or Vimeo, Twitch is extremely popular in the gaming community and is the fourth largest source of US traffic behind Netflix, Google and Apple.
Amazon.com, Inc. (NASDAQ: AMZN) today announced that it has reached an agreement to acquire Twitch Interactive, Inc. , the leading live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters, including individual gamers, pro players, publishers, developers, media outlets, conventions and stadium-filling esports organizations.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month – from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,” saidJeff Bezos , founder and CEO of Amazon.com . “Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”
“Amazon and Twitch optimize for our customers first and are both believers in the future of gaming,” said Twitch CEOEmmett Shear . “Being part of Amazon will let us do even more for our community. We will be able to create tools and services faster than we could have independently. This change will mean great things for our community, and will let us bring Twitch to even more people around the world.”
AboutAmazon.com
Amazon opened on the World Wide Web in July 1995 . The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon , AWS, Kindle Direct Publishing , Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon .
About Twitch
Twitch is the leading live video platform and community for gamers where more than 55 million have gathered to broadcast, watch and talk about video games. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content and the entire esports scene. InFebruary 2014 , The Wall Street Journal ranked Twitch as the 4th largest website in terms of peak internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information, visit: www.twitch.tv
For those not aware, and I wouldn’t blame you if you didn’t, Twitch is a popular online service for broadcasting gameplay video and for watching videos of other people playing games. Although it may not be as well known to the general public as something like YouTube or Vimeo, Twitch is extremely popular in the gaming community and is the fourth largest source of US traffic behind Netflix, Google and Apple.
“Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month – from The International, to breaking the world record for Mario, to gaming conferences like E3. And, amazingly, Twitch is only three years old,” said
“Amazon and Twitch optimize for our customers first and are both believers in the future of gaming,” said Twitch CEO
About
About Twitch
Twitch is the leading live video platform and community for gamers where more than 55 million have gathered to broadcast, watch and talk about video games. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content and the entire esports scene. In
No comments:
Post a Comment